This is where the backlash begins

The 2007 MTV Movie Awards made me feel ill.

Mike Myer's ironic plug for Pontiac? Gross. The is-it-an-award-or-an-ad segment for Orbit gum? Rude. And the Best Unreleased Movie award, which was nothing more than an excuse to roll trailers? Ick.

Two hours of product placement for brands that never seemed cool or relevant.

I want my MTV back.